Gerald formed Brandinglife in 2000. A native of London, he has over 25 years experience in designing and managing award-winning global brand and corporate identities.
His career in branding began in 1986 with formative and fruitful eight year tenure as a design director with Wolff Olins in London. In 1993 he was recruited to NYC by Omincoms’s branding stable-mate, The Schechter Group, as Associate Creative Director.
In 1994, after the Schechter Group was merged with Interbrand, he was appointed Executive Creative Director. He then became responsible for building, managing and directing Interbrand’s entire North American creative resource including, brand identity, packaging, environmental and retail branding. In 1997 he was a founder and managing partner of Corebrand Communications.
Gerald is also a musician and composer. He is part of the transatlantic music collaboration More Human Than Human. MHTH specialize in soundtrack composition for film, TV, documentary, web, electronic/video gaming and audio branding.
