As a brand is defined, so begins the process of managing it. How it’s communicated and expressed to all its audiences will be a critical step in formulating the right perceptions
As part of Sprint’s ongoing ‘Brand Awareness’ initiatives, Brandinglife, working in collaboration with the Publicis BOS Group, created guidelines for managing their brand communications, targeted at anyone charged with the responsibility of communicating the Sprint Brand to it’s customers and communities at all points of contact.
